Want to find Low-Competition Pinterest Niches, but you’ve been struggling to find a niche?
Well, in this article, I will show you a step-by-step approach to picking the Pinterest Niche Most Likely to EXPLODE perfectly tailor-made just for you.
Let’s get started!
Step 1: Write Down Your Skills/Interests
I want you to make a list of things that you’re passionate about. Then, make another list of all the skills you have.
Let’s call this your Rough Niche List.
Take a look at this list and scrap out niche ideas that you’re sure won’t work out for you; maybe you’re not all that passionate about it, or you feel Pinterest doesn’t promote this type of content on their platform.
With each of the remaining niches, please think of at least 10 Blog Post Ideas.
For example, if Food and Drinks are a part of your Rough Niche List, a Blog Post Idea would be something like 36 Easy 3-Ingredient Recipes To Try This Summer!
This exercise should narrow down your list to just a few niches.
Now let’s move on to Step 2!
Step 2: Keyword Research Everything
Let’s say you had a list with 7 ideas on it, and by the end of Step 1, you got that narrowed down to 3 ideas! Now, these three broad keywords are going to go through an extensive Keyword Research process to see two things:
- Does this keyword have enough search volume
- Are there any low competition-related keywords for our broad keyword
To do this, we’re going to use 5 Keyword Research Tools – Ahrefs, Ubersuggest, SemRush, AlsoAsked and AnswerthePublic.
Relax, we will be using the free version!
I’m going over to Ahrefs free keyword Generator, and searching for Home Decor.
You can see keyword difficulty and volume for the first 10 keywords for Free.
The keyword difficult means how difficult it is to rank on Google. A higher number means higher difficulty.
I can see that Home Decor Niche is extremely competitive with keyword difficulty of HARD and a monthly volume of more than 10K.
While searching for your perfect niche, look for keyword difficulty that’s Easy or Medium. That’s the sweet spot I look out for because the competition would be less, which means it’s easier to grow!
You should quickly gaze your eyes towards the low competition keyword – DIY Home Decor.
The next question on your mind should be –
Can I write at least 5 blog posts on this particular topic? – If the answer is Yes, then add this keyword to your final list of keywords.
Scroll down, and you’ll see some long tail keywords like gothic home decor, cheap home decor, rustic home decor and so on.
Now Open Ahrefs Keyword Generator on a new tab and search for these long tail keywords.
While doing this exercise, you’re looking at two things:
- Longer tail keywords for the keywords found (eg:- Rustic Home Decor – modern rustic home decor/unique rustic home decor)
- Checking the Questions tab to note relevant questions, And Keyword difficulty & volume for all the possible keywords to get a sense of how competitive the niche is.
Make a list of all sorts of keywords that make sense to you so that you can write articles on each of them.
I used Ahrefs to give you an idea of how to go about it. That doesn’t mean you should rely on just one tool. These tools estimate actual monthly search volumes, so if you want more accurate numbers, and better overall keywords try using all of these tools.
Finding the perfect niche and keywords associated with it will take a few hours or days depending on how broad your Rough Niche list is and how in-depth your research ends up being, but you’ll get a good understanding of how these niches perform, you’ll eliminate a lot of irrelevant ideas and get a bulletproof strategy on how to grow your Pinterest Account!
Step 3: Check Out Your Competiton
In Step 2, we figured out if the niche in your Rough Niche List is searched enough on Google. Simply said, we tried to find out if people are interested in what you have to offer using Keyword research tools.
In Step 3, we’re going to see if these niches have competition.
Checking out your competition gives you a rough idea of whether the niche is making money or not, and also helps you understand how many views they get and how they operate their business.
When looking at other websites and Pinterest accounts in your preferred niche, look for their Pin designs, titles, descriptions, Pinterest account themes, what topics they cover and find content gaps, which you can cover when you start with that niche.
Find out how they collect emails on their website, do they run ads on their posts, do they promote products and share affiliate links. Also, look out for income reports, or try to estimate how much they’re probably making.
To get a better idea of how popular and well-established they are, use keyword research tools like I used in Step 2 to see the DR of a website, monthly traffic and rankings. You can also use SimilarWeb to find out some more stats, like top keywords, ranking by countries, and traffic sources.
Also, check out their social media profiles to see how active they are and the type of engagement they get from their audience.
You’re auditing their entire online business to figure out if they make money consistently. If you can see a bunch of content, a systematic flow of articles, pins, good DR, and traffic all over the internet, you can assume they’re doing pretty well!
Auditing Pinterest accounts and websites relevant to your niche will answer many of your questions and will save you hundreds of hours of trial and error, so don’t skip it!
Also, make a note of everything you observe. If you saw 3 Pinterest accounts and noticed that they all have a specific pin layout, save that layout on Canva for future reference.
I usually write most of my ideas on Apple Notes, Notion and Todoist. Pick an app you’re comfortable with and start noting everything you observe!
Step 4: Make a List of 50 Blog Post Ideas
50 sounds like a big number, and it is, but with these free keyword research tools, you can find tons of blog post ideas that you can use to write articles. I’ll leave links to all these keyword research tools in the description below! If you need more help, use Pinterest and Google to find new blog post ideas and long-tail-related keywords for your niche.
Why Low Competiton Niches?
The odds of coming first in a class of 100 are much better than in a class of 500.
Popular niches have thousands of content creators fighting to get to the top, while a low-competition not-so-popular niche might have hundreds at most.
Simply said, competition niches can work well for new bloggers and Pinterest marketers as these niches are less saturated, which means you get more exposure and faster growth rates for your Pinterest account and your website.
Perfect Pinterest Niche: Bottom Line
If finding low-competition niches is like a complex math problem, then you might want to check out this blog post on the Most Popular Pinterest Niches for 2024!
To make things easier for you, I have also shared 10 blog post ideas/per niche, so you save time figuring out what content to publish!
Check out My Pinterest Account here – Rylan’s Pinterest Profile!
Check out My YouTube Channel here – Rylan’s YouTube Channel!